Healthcare Crisis in Chile
client
Isapre Banmédica Chile
campaigN
Healthcare Crisis in Chile
BRAND
Banmédica
services
Data Intelligence
Performance
Brand Strategy
Consultancy
Brand Experience
Challenge
The Chilean healthcare system is undergoing a deep crisis, which has affected the ISAPREs, including Banmédica. The loss of user trust, along with the social and political pressure to reform the system, created a challenging environment.
Banmédica faced the challenge of maintaining profitability while improving brand perception. The main challenge was attracting new, reliable affiliates that met the necessary socioeconomic requirements despite widespread uncertainty.
Solution
We implemented a full-funnel strategy focused on high-value audiences. This approach helped improve brand perception and generate qualified leads aligned with business objectives in a crisis context.
The integration of a full-funnel strategy allowed Banmédica to overcome the challenges of the environment, improving brand perception and attracting high-value affiliates. This strengthened profitability and laid the foundation for sustainable growth.
