Dream Without Limits
cliente
Lenovo
campaña
Dream Without Limits
MARCA
Lenovo
servicios
Asesoría
Estrategia de Marca
E-commerce
Desafío
Lenovo set the challenge of increasing consideration for its new Lenovo Tab P12 in the Chilean market.
The campaign faced technical restrictions that prevented the creation of direct sales campaigns.
Solución
To address the client's challenge, we implemented a programmatic buying campaign through DV 360 (DSP), targeting select audiences with high purchase intent, successfully driving quality traffic to Lenovo's eCommerce platform.
The campaign not only met but exceeded objectives in reach, impressions, and CTR, thanks to the implementation of ultra-segmented audiences and continuous optimization through the exclusion of underperforming sites. These results demonstrate the effectiveness of a well-structured strategy, tailored to the client's needs and technical limitations, maximizing the product's impact in the Chilean market. This success story highlights how precise segmentation and constant optimization can deliver exceptional results, even when facing technical challenges.
